WHO WE ARE.
Elastiqly Services and History.
Elastiqly was created to solve a critical gap in the pricing analytics industry: the disconnect between theoretical models and real-world retail execution. While traditional consulting firms offer expensive, one-time pricing studies that gather dust after implementation, and generic software platforms provide surface-level analytics without strategic guidance, Elastiqly bridges both worlds. Our founder experienced firsthand how small, overlooked pricing inefficiencies compound into massive profit erosion—a problem that existing solutions fail to address because they're built by technologists who've never felt the pressure of razor-thin margins, or by consultants who've never had to live with their own recommendations.
Most competitors deliver either data without context or strategy without ongoing optimization. Elastiqly was built on the principle that effective pricing elasticity requires continuous refinement, real operational experience, and the marriage of advanced AI with supply chain realities—because pricing isn't a project, it's a discipline that demands both technical sophistication and entrepreneurial intuition that only comes from building, failing, and succeeding in the trenches of retail competition.
Elastiqly team culture and market signature.
Unlike traditional pricing consultants who deliver static reports or software vendors who offer generic dashboards, Elastiqly combines both worlds—we're a true analytics partner that builds custom elasticity models tailored to your specific market dynamics, then embeds them into intuitive tools your team actually uses. While others rely on broad industry benchmarks or simplistic regression analysis, we employ advanced causal inference techniques and machine learning that account for seasonality, promotions, competitive actions, and external shocks simultaneously. We don't just tell you what happened; we tell you why it happened and what to do next. And because we've worked across dozens of categories, we bring cross-industry pattern recognition that reveals opportunities your competitors haven't considered. The difference is simple: we make you smarter about pricing, not just busier.
At Elastiqly, we're driven by intellectual curiosity and a genuine passion for solving complex pricing puzzles. Our team thrives on collaboration—economists, data scientists, and industry veterans working side-by-side to turn messy market data into crystal-clear insights. We believe the best ideas come from healthy debate and rigorous testing, so we've built a culture where challenging assumptions is celebrated and continuous learning is the norm. We're serious about our work but not about ourselves, maintaining the energy and agility of a startup while holding ourselves to the highest standards of analytical integrity. Most importantly, we measure our success by our clients' wins—when they grow, we've done our job right.
Saint R.
Lead Pricing-Elasticity Analyst
David K.
Project Manager
